Curing the High Costs of Direct Mail Marketing
Do you want to cure the high cost of your direct mail marketing campaign? Well the solution to this is to use cheap postcards. Yes! Cheap postcards can be easily deployed for a direct mail marketing campaign. Using such things as postcard templates as well as a little creative postcard designing, you can match the impact and power of your marketing mails for a considerably lower cost. Below are a few tips on how to work this all out for your campaign.
Using cheap postcards – Of course , you must realize that there are cheap postcards and there are expensive postcards. The cost depends on the material and the quality of the ink involved in postcard printing. To produce affordable direct mail postcards for your campaign, you can try to stick to non-glossy postcards in standard dimensions. Don’t choose those special coatings with UV protection as well as Aqueous coating. Plain postcard paper stocks will do for your postcards to be cheap.
Spend the little money instead on full color inks, so that at least, you can still impress people with your cover picture. Remember though to tell your printer to print only full color on one side. This should decrease the printing cost even further since only one side will have the full color spread.
Maximizing the impact of postcard templates – Now, to cut cost even further, you can maximize the impact of your postcards with the use of postcard templates. You do not have to hire a graphic artist to create the postcard design for you. You can just download a postcard template and add in your images and text yourself. Postcards are pretty straightforward and you can create a pretty convincing design as long as you have a healthy curiosity for desktop publishing software. Make sure you enhance the design quite a bit so that at least the postcard looks professional.
Targeting only high yield addresses and locations – Also, you do not have to print a lot of marketing postcards if you do not want to. You can save on costs for your marketing postcards, by printing only for the high yield addresses and locations. You do not have to send your postcards to everyone in your city or state. Just send them to the households that are more interested in what you have to offer. So research on your target demographics and see where they live. Send postcards only to those locations. This should get you the results you need, without having to spend a lot of money in postcard printing.
Low cost distribution: Finally, to cut cost in terms of distribution, you have the option of sending some of your custom postcards yourself. For example, if you plan on marketing only on a small community in your city, then you can just go door to door, mailbox to mailbox and slide the postcards yourself. For a larger marketing campaign, you can try using cheaper couriers the offer bulk discounts for this kind of distribution. You’ll be able to save money in terms of postage stamps and labor by doing this.
So with your cheap postcards ready for direct mail marketing, your marketing budget should be well on the green. You don’t have to worry about the high cost of direct mail marketing anymore.